Some of the work I can call my own:
Live and letgo
letgo isn’t just a brand that helps you buy and sell more... letgo is a brand that helps you live more.
We believe living means experiencing more things. Not accumulating more stuff.
We believe less stuff = more living
TacoBell.com - the brands first attempt at ecommerce on the web!
We made the internet’s favorite food absolutely craveable, fully customizable and unbelievably convenient.
From the over-the-top product descriptions, the taco FOMO-inducing photography, and the 404 page, we made this one for the fans. 🙏🏼
We then launched the site with the URL ta.co, which Time magazine called “absolutely perfect”.
Taco Emoji Engine, a Celebration
When we found out the 🌮 emoji was finally being given its rightful place amongst the emojis… we knew we had to find a way to celebrate it. So we built an engine that would allow you to tweet at us with a 🌮 + any other emoji and we would spit back an interpretation of their love-child in GIF form.
The release of the taco emoji was a pretty big deal. We made it an even bigger pretty big deal.
With so much happening in the digital world for Taco Bell, we followed it up with TacoBot, an AI-Powered cheeky Slack bot for online ordering.
Best Buy Super Bowl
In 2011 Best Buy wanted to introduce its new Buy Back Program allowing participants to trade in their old gear purchased at Best Buy, and apply the store credit towards new electronics. They needed to make noise and raise awareness levels. And there was no bigger stage than the Super Bowl.